adidas x arsenal FC
A kit launch campaign for the new home, away and third kit for the 2020-2021 season. The iconic shirt traces history with the design of the shirts linked to the architecture of London and the neighbourhood where the “Gunners culture” is deeply rooted, including the club’s iconic East Stand of their old Highbury ground and its prestigious marble halls.
The stills only shoot captured both the mens and women’s teams across three sets, featuring Bukayo Saka, Pierre-Emerick Aubameyang, Héctor Bellerín, David Luis, Leah Williamson and Vivianne Miedema.













Credits:
Via IRIS London
Production Company: AprilMay
Photographer: James Pearson-Howes (Home), Elliot Kennedy (Away), Tom Sloan (Third)