Deliveroo

In 2016, Deliveroo completed a full rebrand headed by DesignStudio and launched a bold new campaign in all its markets to show off its new identity and personality. After exploring a variety of routes for the logo, a new and impactful Roo provided a series of angles that would help the rest of the graphic system take shape. From new rider kit and bold photography to an app and website makeover, I was given the task of producing launch content in parallel to the brand toolkit being delivered, to bring the brands new art direction to life across all formats.