Equal Play x Love Basketball
A social first campaign announcing Sports Direct’s partnership with Love Basketball, aiming to accelerate equality in sport through Investment, opportunity & visibility as part of the Equal Play initiative.
The beauty of Love Basketball Academy is captured in its ability to build close-knit communities that are inclusive of all ages and levels - creating a safe space for women in sport.
For more information on the Equal Play initiative:
Credits:
Via Trouble Maker
Photographer & Director: Oli Hillyer-Riley